The List Of Disappointing Autos Of Past 10 Years
The most disappointing cars of past 10 years
The Autocar bulletin presented the list of cars that for the past 10 years brought the biggest disappointment to their producers and potential customers in Great Britain. So, British people voted like that:
1. Renault Vel Satis which was supposed to be annually sold by 3500 pieces. They reached their high score in 2002 with 595 cars sales but in 10 years range only 1404 customers chose this one in Britain and finally the French side stopped the project.
2. Fiat Croma is another example of marketing faults dealing with big cars. Having plans to sell 5000-6000 Cromas annually Italians ended up with only 1386 cars sold (827 of them in 2006).
3. Peugeot 1007 is a small, fast but very expensive car. Its price leaded the ambitious plans of producers in 17000 annual sales to 8036 pieces being sold for several years.
4. Maybach 57/62 is the most ambitious project of Daimler AG. Unfortunately English lords prefer traditional Rolls-Royce and Bentley and since 2003 they purchased only 89 Maybachs.
5. Alfa Romeo Spider is a fancy car but since 2003 English consumers bought only 1616 of them (746 in 2007).
6. SEAT Toledo was not understood by British consumers who purchased only 3264 cars regardless to marketing plans to sell 2500 annually.
7. Opel Signum. Desired sales – 8000, real ones – 5501 annually totaling it 17 367 cars overall.
8. Dodge Avenger did not impress Europeans and in present only 1138 British men drive these sedans.
9. Jaguar X-Type. The company hoped the model to get the great market share but the dealers managed to sell just 120 930 pieces.
10. Fiat Stilo was hoped to be sold by thousands and thousands of pieces. Ok, in 2002 they managed to sell 15 166 Stilos then the sales started to drop totaling at present to 44 507 cars sold.
11. Mercedes-Benz R-class. The Germans’ attempt to create a new car class failed completely as they managed to sell in Great Britain just 3052 cars.
12. Subaru Tribeca. The Japanese design did not impress the Europeans. In 2007 only 277 Subarus were sold and total sales equaled to 746 pieces.
13. Nissan Primera is the rare example of Japanese miscalculations. They expected to annually sell up to 24 000 pieces but even in best for them 2002 they did not go over 13 511 record. It makes the total amount of 47 093 Primeras sold and it seems the unusual car design would continue to scare the potential customers off.
14. Peugeot 407 Coupe. Instead of 2500 the French were selling 1000 in best case. So, in past 5 years only 3173 cars were purchased.
15. Renault Avantime. This car had the same fate as its brother Vel Satis. According to marketing plans the dealers had to sell 1500 Avantimes annually. In fact – 448 cars for two years.
16. Smart Roadster/Smart Coupe. Annual sales plan – 7000 cars. The reality – 7449 cars for 6 years of sales history.
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